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Honoring The Trademarks

By Don Loftis | 06.25.14

You have probably heard something regarding the debate over the use of the nickname “Redskins” for the NFL franchise in Washington.  Those who find the term objectionable have gained the support of the National Patent and Trademark Agency, who has recently disallowed the name as a registered trademark.

While the debate over the nickname raises a number of issues that Christians might well have opinions about, it caused me to wonder what is our trademark?  It certainly is more than a fancy logo or Christian art.  Paul reminded the church in Rome that it was more than a casserole, “For the kingdom of God is not eating and drinking, but righteousness, and peace, and joy in the Holy Spirit.” (Rom. 14:17).

The church’s trademarks include:

* Peace — calmness, tranquility, contentment, and the ability

to get along with one another.

*  Joy — happiness, celebration of the blessings of life with

an inner and lasting smile.

*  Righteousness — holiness, living by God’s rules and

choosing to do right even in the face of temptation.

 

We need to take our trademark seriously and live up to its definition.  A failure in any of the three areas tarnishes the reputation of the kingdom (church) and its King (Jesus).


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