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Truth In Advertising

By Don Loftis | 02.04.15

Because it is easy for marketers to mislead buyers, there are a host of agencies who try to enforce standards of honesty.  There are “truth in lending” laws that clarify the real costs involved in taking out a loan. The Federal Trade Commission handles complaints about product claims that are blatantly inaccurate or exaggerated.  The FDA looks out for safety in the area of medicines and supplements.

But who is looking out for us in matters of religious claims?  Who points out the unbiblical nature of the claims that link discipleship with prosperity?  Who challenges the absurdity that Christians can sin without consequence, because they are in Christ?  Who has the platform to challenge the claims that homosexuality, cohabitation, and gender equity represent social progress that “enlighten” the old biblical texts?

Paul warned the Corinthians, “Do not be deceived; neither fornicators, nor idolaters, nor adulterers, nor effeminate, nor homosexuals, nor thieves, nor the covetous, nor drunkards, nor revilers, nor swindlers will inherit the kingdom of God.”  To the Galatians he added, “Do not be deceived, God is not mocked; for whatever a man sows, this he will also reap.”  Following a long description of the process of sin, James concluded, “Do not be deceived, my beloved brethren.”

I might like to think there is a pill that will take off 50 pounds of weight without exercise or self restraint.  I might like to think that a $5 additive will boost my car’s mileage 20 miles a gallon.  I might like to think the Bible doesn’t mean what it says.  However, as my dad used to tell me, “Son, if it sounds to good to be true, it probably isn’t true.”  Let’s beware of false religious advertising, and let’s be bold and unpopular in warning others.

 


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